At the Herm ès grand opening on Friday, April 28, the enjoyment– and periodic French accent — was noticeable as a choose variety of Austinites got a peek of the stylish brand-new area.
Located at 1221 S.Congress Av as part of the Music Lane advancement, the Herm ès station is Austin’s initially and the 3rd inTexas Laurent-Perrier champagne streamed as the well-off crowd munched on wagyu brisket, chèvre and caviar hors-d’oeuvres, appreciating the French- made silks, fashion jewelry, clothes, and equestrian and leather products.
Since 1837, family-owned Herm ès has actually been associated with French workmanship and high-end. Think the desired and tough to obtain Birkin and Kelly bags, which can cost anywhere from $12,000 to $2 million, along with renowned leather belts with a gold H clasp or silk headscarfs preferred by Queen Elizabeth, simply among lots of renowned women understood to sport an Herm ès headscarf.
Herm ès states they picked Austin as an area since they were drawn to the city’s imagination, culture, and uniqueness, which the shop is an expression of the Parisian home’s heritage merged with Austin’s unique music scene and Southwestern American spirit. The shop’s style looks for to stabilize both the traditional and the modern, “a distinctive mix of the Texas desert landscape and Austin’s city street vocabulary of skate and music culture … specified by minimalistic and natural components,” according to the main description.
The architectural core of the two-story store, developed by the Parisian architecture firm RDAI, is a warm gray terrazzo ramp with amber accents, influenced by skate parks. A ramp links the very first flooring’s fragrance, appeal, fashion jewelry and watch collections to the upper level, which houses collections for the house, ready-to-wear, devices, and shoe hair salon. Throughout the shop, the naturalistic textures of raffia walls and oak panels match the graphic style of dune-colored carpets.
Among the art work chosen for the shop are 2 pieces from the Herm ès collection of modern photos by American artist Terri Weifenbach and recreations of the Appaloosa des Steppes headscarf style byAlice Shirley Herm ès welcomed Austin- based artist Sophie Roach to produce a wondrous and vibrant style of geometric shapes that stimulate the store window.
The store formally opened to the general public on Saturday, April 30, however the sneak peek celebration offered a preview and intimate, celebratory supper atBrazos Hall One- hundred-seventy visitors collected on the roof for a three-course meal coupled with a Sancerre white, Haute Côtes de Beaune red and, yes, more champagne, stressed by haunting trombone pieces made up and performed by Steve Parker leading the University of Texas Trombone choir.
Commemorating the brand name’s Austin growth, Hermes U.S.A. CEO Robert Chavez, a Texas native, and Paris based Florian Craen, executive vice-president of sales and circulation, offered speeches and champagne toasts. The night was as near a French soirée as one can discover in Austin, and a suggestion of why we enjoy French beauty and design.
Photo by Frank Oudeman, Courtesy of Herm ès
The South Congress shop’s glamorous interiors.
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