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Texas Wine Journal

Sidral Mundet Announces New Brand Identity for 120 Year Celebration|Region

texWineAdmin by texWineAdmin
November 9, 2022
0


EL PASO, Texas–( COMPANY WIRE)–Nov 9, 2022–

Today, the renowned Mexican apple soda, Sidral Mundet ® exposes its brand-new brand name revitalize in the nick of time for its 120 year event and the launch of its project, “From Mexico with Love.” Sidral Mundet becomes part of the Novamex portfolio, among the top Hispanic item exporters in the United States.

This news release includes multimedia. View the complete release here: https://www.businesswire.com/news/home/20221109005454/en/

(Photo: Sidral Mundet)

The brand-new motto “From Mexico with Love” admires the brand name’s origins and conventional Mexican culture while the upgraded logo design and product packaging offer a fresh viewpoint on ageless customs for this apple flavored drink.

Inspired by the traditional “agua fresca” beverage, Sidral Mundet is a Mexican apple soda that has actually been a staple in conventional Mexican culture and household homes for years. The dynamic taste of Sidral Mundet is considered as among the most popular in Mexico, as its revitalizing and uplifting taste embodies the richness and timelessness of Mexican heritage and worths that are loved and protected through generations.

Sidral Mundet go back to 1902, when creator Arturo Mundet concerned Mexico and developed a cork business that served wine makers and wineries in the nation. Taking motivation from his native nation’s conventional cider drink, understood in Spanish as sidra, Mundet crafted an apple-flavored soda utilizing a special pasteurization technique that guarantees the drink is sterilized throughout the bottling procedure and protects the special of the apple flavor taste.

“Sidral Mundet is the personification of the subtle magic that lives within each event invested with individuals you enjoy– from a casual cooking area discussion with a buddy, to toasting the birth of a brand name brand-new relative,” stated Jorge Gamboa,Sidral Mundet Brand Manager “We can’t await our fans to continue to enjoy their preferred apple soda and to commemorate with us 120 years of pure apple magic.”

The brand-new logo design has actually a streamlined, modern-day appearance with a retro feel to stress the durability of the brand name, and the strong red apple takes spotlight on the bottle’s product packaging. The brand-new color combination was influenced by the various apple colors as follows: Apple red #CF 3A2C, Apple gold #FFCE 00, and Apple green # 02C13F.

Sidral Mundet will be promoting the “From Mexico with Love” project with paid media, influencers, occasions and in-store signs throughout 2023.

ABOUT SIDRAL MUNDET

Since 1902, Sidral Mundet has actually been among Mexico’s earliest and most renowned apple soda brand names. Find out more online at https://sidralmundet.com or follow along on social networks at Facebook, Twitter and Instagram.

ABOUT NOVAMEX

Novamex markets a range of Mexican food and drink brand names consisting of Jarritos, Sidral Mundet and Sangria Se ñorial; each brand name being a leader in its classification in Mexico and extensively acknowledged by Mexican-American customers in the United States. Novamex owns most brand names and circulation rights to the staying brand names in the United States through collaborations, and long-lasting circulation agreements. The business was established in 1987 with its creator’s vision to provide its items to households in theUnited States Novamex’s success is because of a broad understanding of its customers’ choices and a viewpoint of purchasing brand names for the long-lasting through a completely incorporated marketing method for its ever-evolving customer.

View source variation on businesswire.com: https://www.businesswire.com/news/home/20221109005454/en/

CONTACT: Cynthia Patoni

cynthia@apccolletive.com

KEYWORD: MEXICO UNITED STATES CENTRAL AMERICA THE United States AND CANADA TEXAS

MARKET KEYWORD: FOOD/BEVERAGE RETAIL

SOURCE: Sidral Mundet

Copyright Business Wire 2022.

BAR: 11/09/2022 09:00 AM/DISC: 11/09/2022 09:02 AM

http://www.businesswire.com/news/home/20221109005454/en

Copyright Business Wire 2022.



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